Over the past two decades Danie Bles has used her unique style in fashion by dressing and styling celebrities, personal shopping clients as well as using her creativity in editorials. In 2013 Danie decided to take her styling talent to the next level by designing her very own fashion label; the ByDanie Collection. The DNA of the brand expresses her well-known style. Every season the collection consists of several looks that will always include the ultimate fashion must-have for that particular season. Each outfit is a full ensemble; not only does it consist of clothing items, but it also includes accessories and shoes making it super easy to mix and match your own look.ByDanie is inspired by it-girls world-wide. The ByDanie it-girl is innovative, well travelled and familiar with different cultures. She’s the cool girl that you can’t put a label on. Her style has her personal signature on it and is her own unique creation. It’s the ultimate mixture of bohemian, vintage, rich materials, western and a touch of metallic.
ABOUT DANIE BLES
She is Holland’s most famous fashion and celebrity stylist. Thanks to her sublime eye for style and fashion she styles some of Holland’s most familiar faces. Fashion was spoon-fed to Danie as her parents worked in the fashion industry for decades. She started out as a fashion stylist for magazines and celebrities. After 4,5 years as the Fashion Director of glossy lifestyle and fashion magazine Jackie, Danie started branding herself by creating a world that lived and breathed Danie’s style; ByDanie! With ByDanie she was able to show the public what ultimate styling creations look like through her self-created fashion shows called Mix ‘n Match. A seasonal production attended by celebrities, press, VIP clients and the lucky few. The show presented full outfit combinations by using different brands, low and high end, as well as shoes and accessories. Furthermore, she added a PR division to her company that mainly focuses on launches, store openings of A-brands and prestigious award shows.
Simultaneously, she launched the ByDanie website and the ByDanie Style guide (published by Sanoma Media, Holland’s biggest publisher), which appears twice a year in bookstores nationwide. Both are well-established names in the fashion market. Through very hard work Danie is not only reputable in Holland but also in Germany and Belgium as a influential fashion stylist and fashion expert. In 2012 Danie decided to follow yet another dream and take on a new endeavour; The ByDanie fashion brand. The first collection was launched during Amsterdam Fashion week presenting the FW 2013 collection! Danie Bles was born in Amsterdam, the Netherlands and is 40 years old!