Fashion entrepreneur, Danie Bles, stands at the helm of several creative companies: ByDanie, ByDanie Designer Vintage Store, ByDanie Style School, Maison365 and Amsterdam Fashion Week. ByDanie is known for its 365-concepts and brand marketing as well as event production. Under Danie’s supervision the companies are aiming to innovate in retail, concepts and digital strategies.

 The experience that she has gained over the years subsequently resulted in ByDanie Style School, where she inspires students with her entrepreneurial spirit and educates future creative professionals.

In 2017, Danie Bles co-founded online styling experience Maison365. A fashion e-commerce company where customers are given a unique and individualized shopping experience. It challenges the current retail system and democratizes the luxury of having a personal shopper.

The biannual fashion event Amsterdam Fashion Week (AFW) has been revised under the guidance of Danie, and will take place at the heart of Amsterdam – Museumplein. AFW will introduce the ‘See Now, Buy Now’-formula which provides the ultimate costumer journey: it enables consumers to buy the collection immediately after seeing the (live stream of the) show.